Practical search engine optimisation for small UK businesses. Technical SEO, local SEO, schema markup, Core Web Vitals, content strategy and Google Business Profile — delivered as one service, no jargon, no monthly retainers for nothing.
Most small business SEO failures aren't strategic — they're technical or local. Below is what gets done on every project, in order.
Crawlability, indexation, redirect chains, canonicals, robots.txt, hreflang, XML sitemaps. Every blocker found and fixed.
LCP, INP, CLS — measured, diagnosed, and fixed at the code level. Real-user metrics monitored via CrUX, not just lab scores.
LocalBusiness, Organization, Service, Product, FAQ, Article, Breadcrumb, Review — implemented as a unified @graph, not isolated blocks.
Map-pack visibility, NAP consistency, citation building, review acquisition strategy. Built for the geographies the business actually serves.
Full GBP setup or optimisation: categories, services, products, photos, posts, Q&A, geo-tagging.
Title tags, meta descriptions, heading hierarchy, internal linking, anchor optimisation, content chunking for passage ranking.
Topical authority mapping, keyword clustering, search intent matching, content gap analysis — built around what your audience actually searches for.
Optimisation for Google AI Overviews, ChatGPT, Perplexity and Claude — entity-first copy, llms.txt, citable passages, brand mention signals.
Plain-English reports — what changed, what moved, what's next. Google Search Console + GA4 + ranking trackers, not vanity dashboards.
A plumber in Cranbrook and a SaaS startup in London need very different SEO. The principles overlap, the tactics don't.
Crawlability, indexation, schema, Core Web Vitals, mobile rendering, JS rendering, redirect chains, canonical consistency. Every issue ranked by impact.
Every issue translated into "what it is, why it matters, what we do about it". You see the plan before any work starts.
Technical fixes, schema, content, GBP, citations — delivered, then measured. Monthly reports in language a human can read.
Yes. Every site ships with the technical SEO floor: semantic HTML, page titles and meta descriptions, schema markup (LocalBusiness, Service, FAQ, Breadcrumb), sitemap, robots.txt, Open Graph and Twitter cards, Core Web Vitals tuning, Google Search Console verification, GA4 setup, and Google Business Profile setup where local.
Yes. Most SEO work is platform-agnostic — schema, content, technical fixes, local SEO, GBP optimisation can be delivered on WordPress, Wix, Squarespace, Shopify or any custom site.
Local SEO wins (map pack, GBP) can show in 2-6 weeks. Technical fixes (Core Web Vitals, schema, indexation) usually compound over 4-12 weeks. Content-driven ranking improvements typically take 3-6 months. Honest expectation-setting is part of the brief.
Local SEO targets searches with geographic intent (e.g. "plumber in Maidstone") and the Google map pack. National SEO targets non-geographic queries ("AI chatbot UK"). Both share a technical foundation but differ on schema (LocalBusiness vs Organization), Google Business Profile, citation building, and content strategy.
Citation building (local directories) and digital PR (real publication outreach) yes. I won't sell guest-post networks or paid link schemes — those break Google's guidelines and the recovery is brutal.