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Plain-English
guides on the work.

Articles on web design, local SEO, AI chatbots and small business marketing — written by Jack Seal, the developer building the things he's writing about. No fluff, no listicles, no recycled LinkedIn motivation.

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Comparison · 8 min read

WordPress vs Custom Website — Which Is Better for a Small Business?

An honest side-by-side: cost over five years, speed, security, SEO and ownership. For most service businesses, the verdict is clearer than the WordPress marketing suggests.

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Guide · 10 min read

The Small Business Website Checklist (40 items)

What every small business website must have before it goes live — from technical SEO to legal pages to conversion essentials. The checklist I run every build against.

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Guide · 12 min read

Local SEO for Small UK Businesses — The 2026 Playbook

Map-pack ranking, Google Business Profile, NAP consistency, citations, reviews and local schema — explained without jargon and ordered by impact.

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Guide · 7 min read

Should a Small Business Add an AI Chatbot?

When AI chatbots make sense for small businesses (and when they don't). What they cost, what they replace, and how to keep them on-brand and accurate.

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